Consumer Behavior Paper Essay Example | Topics and Well Written Essays - 750 words

Consumer Behavior Paper - Essay Example On other hand, study of consumer behavior focuses on the motivation of the consumers to making various decisions strategies among different products differing in levels of significance and interest (Hawkins, Best & Coney, 2004). Study of consumer behaviors enables the customers to improve on their marketing campaigns and strategies in a way that is effective in reaching the consumers. The paper will focus on defining the term consumer behaviors and discussing the way 4Ps, product, price, promotion, and place, affect purchasing decision. Consumer behaviors can be defined as the study of individual groups, organization and the procedures used in selection, using and disposing products, services, familiarity and ideas that can satisfy their needs and influence of procedures to consumers and society (Schiffman & Kanuk, 2007). Moreover, study of consumer behavior makes a substantial contribution to in application of techniques by marketers in the process of marketing their commodities. Re lationship between consumer behavior and the subject of marketing relates to consumer behavior application in marketing strategies in order to enhance the marketing campaigns. ... In this case, this gives the significance of creating a good impression to the initial customers, since they take the role of influencing the other customers. The marketing mix, which includes the product, price, place and promotion, has a substantial impact on the decision making of a customer (Bearden, Ingram & LaForge, 2004). Price Price as one of the element relates to amount of money that a customer has to part with in order to acquire a certain good or service in the market, in fact, the price attached to commodities entails the returns to the firm due to their effort and the cost incurred in manufacturing and marketing activities. On the other hand, the consumers’ decisions are influenced by the pricing strategies of these firms since the cost of the products is passed to the consumer through these prices. In this case, despite the pricing objective of the firms, which are derived from organizational goals, the consumer makes the decision based on his or her income. The refore, a consumer focuses on maximizing their utility on the commodities purchased; thus, there is a certain price, which they are willing to pay for particular commodities based on their income. Moreover, the consumer has to make a choice among different alternative in order to identify the products that suites their purchasing power despite the quality of the product. Promotion Promotion is applied by marketers as a component of the marketing mix with a purpose of creating awareness, persuading and reminding customer in a certain market about products in order to influence their feelings, convictions and behaviors. In this case, promotion offers consumer

Remote Document Vault OCD (Operational Concept Document) Essay

Remote Document Vault OCD (Operational Concept Document) - Essay Example Even though there are existing document vaults that are used in various enterprise architectures, the core essence of this project was to bring on a new dimension of source code repository architecture document that is founded on the principles of remote sensing. As far uses are concerned, the remote document vault is built on a principle of user friendliness and easy interactivity. This means that the component features and technical dimensions of the system are made in such a way that one would not have to be technologically inclined to use the system. The rationale for doing this was to ensure that the architecture fits into as many enterprises as possible, where the need to use basic text files is not the sole prerogative of a reserved few within the enterprise. The structure of the remote document vault is designed as a cyclical framework that makes the exchange of data between users and the remote source a constant process. Within the process, there is constant insertion and ex traction of files to and from the remote with Windows Communication Foundation (WCF) serving as the vault server. Among the critical issues that the project addresses are performance issues, test server issues, data transfer security issues, and test result log issues. Introduction Document management is fast becoming a phenomenon with modern operational concept document (OCD). ... igation of this research work is therefore aimed at the development f Document Vault, which works from a client and server interfaces (Ambrose, 1998). The Document Vault shall be operational based on a remote tracking system, giving way for the core provision of operational concept document and document management system to be covered. In effect, a remote document vault will be needed to quicken the process of documentation within the enterprise by enabling insertion and extraction of text files to a remote location. In enterprises with such remote document vault OCD, it has been noticed that a twofold merit of processing and storage are all taken care of. What is more, text files that are stored within the remote system can easily display information about their properties and relationship with other files on the system. Indeed as this happens, it is certain that decision making on the text files will be easier and enhanced (Barber and Delwyn, 2001). This is where it is said that re mote document vault brings about efficiency as it enables architecture users to have more done within very short time frame. There are key organization principles and key architectural ideas that shall be incorporated in the remote document vault creation. First and foremost, there shall be a purpose to consider the impact of specific uses on design. This is meant to mean that there shall be different uses to be tested for a single design of the document vault. For the test of results, each specific use shall be critically tested for each design before making decisive choice for an approved design. Specifically, there is also expected to be document parent-child relationships where various software specification documents (SSD) shall be used as a child. Meanwhile, this software